In September 2025, Shoy, Head of Perfina's Sanitary Ware Business, led a core team to Pakistan, joining local Resident Director Stephen and frontline sales staff for a two-week in-depth bathroom industry survey in Islamabad and Lahore. Focused on sanitary ware demand, channel layout and competitor dynamics, the team visited cooperative stores and engaged potential distributors, collecting sales data and customer feedback on core products like toilets, showers and washbasins. This clarified Perfina's development path in Pakistan and solidified its South Asian layout.
Pakistan's recent infrastructure and real estate growth has driven rising demand for sanitary ware in residential and commercial projects. Islamabad, with dense high-end projects, needs high-quality products such as water-saving toilets and thermostatic showers; Lahore, with many affordable housing units, prefers cost-effective basic models. The team conducted targeted surveys based on these market features.
Data from high-end stores in Islamabad showed Perfina's water-saving toilets, compliant with "green building" standards, saw a 35% year-on-year sales increase in the past six months; the matte black shower series had a 40% repurchase rate. The team also collected optimization suggestions, such as "adding a thermostatic function to washbasin faucets," which will be used for product upgrades. During the Lahore survey, over 20 distributors recognized Perfina's advantage of "international quality at affordable prices"—its water-adapted valve cores solve scale issues. Shoy promised to optimize local warehousing to shorten delivery cycles.
After review, the team confirmed: Pakistan's sanitary ware market develops "high-end and mass segments in parallel," Perfina's "high quality + cost-effectiveness" positioning has differentiated advantages, and consumers value product practicality and adaptability. It will upgrade competitive products and develop customized models. Currently, preliminary cooperation has been reached with 3 Lahore distributors, with 10 more stores expected by the end of 2025. Perfina will continue to consolidate its competitiveness in the international bathroom market with high-quality sanitary ware.
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