Against the backdrop of deepening China-Africa economic and trade cooperation, global ceramic brand Perfina has reported another milestone this month — its ceramic mug products have achieved record-high sales across the African market. Particularly in Tanzania, sales have shown a remarkable year-on-year increase. This surge is largely attributed to Perfina’s successful partnerships with major local supermarket chains, enabling its products to enter mainstream consumer channels and gain wide market recognition.
As a rising star in the African ceramic market in recent years, Perfina has rapidly built brand awareness and distribution advantages by leveraging high-quality Chinese manufacturing resources and implementing a localization strategy tailored to the African market. Popular models such as the PF-001 Square Mug and PF-006 Dual-Color Inner Glazed Mug are favored by young African consumers for their minimalist design, vibrant colors, and stable quality.
PF-001 Colorful Square Ceramic Mug (312ML)
This square ceramic mug stands out with its clean, geometric shape and eye-catching color palette, bringing a touch of style to daily beverages. The body features smooth lines and a rounded rim, paired with a distinctive square handle that offers a firm grip and modern aesthetic appeal.
Available in four vivid colors — lemon yellow, lake blue, sky blue, and grass green — the mug fits seamlessly into various kitchen or office styles. The colors are created
using high-temperature glaze firing, ensuring long-lasting vibrancy. The glaze is smooth and delicate to the touch, while the mug itself is made of high-quality ceramic, offering heat resistance, odor-free use, and no staining — safe, eco-friendly, and durable.
PF-006 Elegant Classic Ceramic Mug (325ML)
This ceramic mug features a timeless cylindrical shape with a refined curved handle for comfortable use. Its exterior is finished with high-temperature white glaze, while the interior adds a splash of vibrant inner glaze. The four available colors — indigo, light blue, black, and white — create a layered visual effect, blending modern style with individual taste.
The smooth, glossy surface feels gentle and warm to the hand. Fired at high temperatures, the ceramic body is durable, crack-resistant, non-toxic, and easy to clean — a practical yet stylish choice for everyday use.
This sales breakthrough also comes at a time when the Chinese government is actively promoting the “Upgraded China-Africa Production Capacity Cooperation” and the “Belt and Road Africa Expansion Plan.” Perfina has capitalized on trade facilitation policies, tariff preferences, and digital commerce channels to convert its manufacturing cost advantages into competitive pricing. Its close collaboration with local retailers and logistics partners has further strengthened its supply chain responsiveness and after-sales service.
A Perfina spokesperson stated:“We're not just exporting products to Africa — we are deeply rooted in the local markets, committed to offering products that align with African tastes and practical needs, aiming to build a truly homegrown brand for Africa.”
With the official launch of Perfina’s localized factory project in Tanzania, the company’s “manufacturing + distribution” dual-engine model is already delivering results. Looking ahead, Perfina plans to expand its product line to include more lifestyle ceramic categories, reinforcing its position as a representative of new-generation China-Africa brands.
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