Recently, Perfina has achieved another milestone in the African market—officially establishing a strategic partnership with the renowned Tanzanian supermarket chain Shoppes and successfully completing the first shipment of ceramic tableware. This collaboration marks a deeper penetration of the Perfina brand into the East African market, bringing high-quality, practical, and aesthetically Eastern ceramic products to local consumers.
Partnering with a Leading Local Retailer to Deepen Market Reach
Shoppes is a well-known retail chain in Tanzania, with stores across major cities such as Dar es Salaam, Mwanza, and Arusha, serving a wide range of middle-class families and daily shoppers. Perfina’s entry into Shoppes signifies a deep integration with strong local distribution channels. By leveraging Shoppes’ mature sales network and market influence, Perfina will accelerate its penetration into East Africa’s retail market.
First Shipment Successfully Delivered with Positive Customer Response
Following the strategic alignment, the Perfina team responded swiftly to Shoppes’ procurement needs. Thanks to the production, warehousing, and logistics advantages of its local Tanzanian factory, Perfina efficiently completed its first supply task. The shipment included a variety of best-selling ceramic items such as bowls, mugs, plates, and gift sets—ranging from minimalist modern styles to designs infused with local African culture. The products have been warmly received by customers, with some items selling out on the first day of display.
China Manufacturing & African Production—Dual-Base Supply Chain Advantage
Perfina’s successful entry into the Tanzanian retail market is powered by its "China + Africa" dual-base strategy. Backed by 25 years of high-temperature porcelain production and automation experience from its Liling, China factory, and the growing local manufacturing capacity at its Kibo ceramic base in Tanzania, Perfina is realizing an efficient collaborative model of "R&D in China, manufacturing in Africa." Localized production significantly reduces logistics and tariff costs, improves supply flexibility, and enables rapid market response.
Focused on Ceramic Quality, Committed to the African Market
The partnership with Shoppes is just the beginning. Looking ahead, Perfina plans to deepen collaborations with major African retail chains, department stores, and online platforms, aiming to expand its footprint across multiple African countries. At the same time, the company will continue to invest in local product design, marketing, and customer service systems, telling the African story of “Made-in-China stoneware” in a compelling and authentic way.
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