In late May 2025, the global ceramic brand Perfina achieved significant progress in expanding its presence in the African market by officially establishing a friendly cooperative relationship with LITTLE MORE, a well-known retail chain in Tanzania. This cooperation marks a key step forward in building Perfina’s local sales network in Tanzania and lays a solid market foundation for the soon-to-be-operational Tanzanian ceramics factory.
Leveraging over 20 years of ceramic manufacturing experience in Liling, China, combined with localized production advantages in Africa, Perfina will continuously supply LITTLE MORE with high-quality ceramic tableware products, including a wide range of ceramic cups, bowls, saucers, plates, and complete tableware sets to meet the dual needs of practicality and aesthetics for local consumers.
At the same time, Perfina is actively advancing strategic partnerships with more large ceramic distributors, hotel suppliers, and supermarket distribution platforms in Tanzania to build a broader local sales and service network. The Perfina brand will comprehensively improve African customers’ procurement efficiency and cooperation experience in terms of design, delivery time, tariffs, and logistics.
The new Perfina factory in Tanzania is expected to officially start production in November 2025. The factory will be constructed in two phases: the first phase will focus on standardized production of ceramic tableware, covering five major processes—raw material handling, forming, firing, decorating, and packaging; the second phase will introduce intelligent manufacturing systems to enhance capacity and flexibly respond to overseas customized orders.
Through cooperation with LITTLE MORE, Perfina demonstrates its determination and capability to deeply cultivate the African market and looks forward to attracting more like-minded partners to jointly build a local ceramic supply system covering Africa and beyond.
Perfina welcomes high-quality channel partners, project buyers, and retailers from all over Africa to discuss cooperation and share the three major benefits brought by local manufacturing: zero tariffs, low logistics costs, and fast delivery, working together to promote the development and upgrading of the African ceramic tableware industry.
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